{"id":11710,"date":"2025-09-16T14:49:41","date_gmt":"2025-09-16T14:49:41","guid":{"rendered":"https:\/\/packit.eu\/new-product-development\/"},"modified":"2025-11-19T15:55:40","modified_gmt":"2025-11-19T15:55:40","slug":"new-product-development","status":"publish","type":"post","link":"https:\/\/packit.eu\/en\/new-product-development\/","title":{"rendered":"New Product Development"},"content":{"rendered":"\t\t
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“That’s our ambition,” Ilja continues her story. “Not rocket science. Simply pursuing the best that’s achievable; because only the very best is good enough for our customers. <\/p>

Ilja mentions a relatable example of a garbage bag that tears or doesn’t quite fit. Pure frustration. We shouldn’t accept that. Or consider a laundry fragrance that smells wonderful in the store but leaves no scent on your laundry when used at home. Another such disappointment. I’m also a consumer and want quality products at a fair price. That’s what we aim for! Product development isn’t a separate department; it’s woven throughout our entire company. We all enthusiastically contribute to it. Also simply because it’s so enjoyable. So when we spot something interesting, it definitely comes along – wherever we are in the world. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“Every satisfied consumer is one who returns because the product delivers on its promise!” That’s our aim. It’s not rocket science. Simply striving for the very best that’s achievable; because only the best is good enough for our customers. That’s the foundation of our success.
\u2013 Ilja Snoek<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Collaborate,\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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#hetkanwel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Let me tell you about another gem: the development of a garbage bag with an elastic fixing band. Not our own invention, but definitely a great success! We still often see customers taking home the wrong waste bag only to discover it doesn’t fit. With this new waste bag, you always have 5 cm of flexibility. Whether you have a round or rectangular waste bin – thanks to the elastic fixing band, it always fits. That’s why we set up a special production line together with the supplier. The result: a happy consumer, because this bag is guaranteed to fit. And the best part: it can even be delivered with print or a fresh fragrance! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Good can always be better<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t“We keep developing, because good can always be better,” Ilja continues firmly. “Of course, we do everything beforehand to deliver the very best. Our products are extensively tested. We perform physical incoming inspections, examine products in our own lab and at external, accredited laboratories. Our colleagues also test the products. Yet we always remain critical, because quality is never finished. When I walk through a store, my attention always goes to the shelf. Just checking how our products are displayed. If I notice something isn’t quite right, it’s immediately addressed internally. All for a happy customer.” \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Laboratory,\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Increased customer retention <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCustomers return when you meet their expectations – and we do! Our bestsellers in garbage bags, foils, and disposables remain consistently popular, while our laundry fragrances and room sprays are rapidly conquering their place. Soon, more surprising newcomers will follow, such as a round party platter, cheerful cocktail picks, and festive baking paper. Perfect eye-catchers that help retailers truly stand out. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Daili,\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tCurious about the NPD possibilities for your formula? Contact Ilja for a no-obligation conversation. And as a consumer, are you missing something in the household products aisle? Then we’d love to hear your story. We’re always open to new ideas. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\n <\/path><\/path><\/svg><\/span> \n Contact Ilja directly<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

“That’s our ambition,” Ilja continues her story. “Not rocket science. Simply pursuing the best that’s achievable; because only the very best is good enough for our customers. Ilja mentions a relatable example of a garbage bag that tears or doesn’t quite fit. Pure frustration. We shouldn’t accept that. Or consider a laundry fragrance that smells […]<\/p>\n","protected":false},"author":2,"featured_media":16478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,93,359],"tags":[],"class_list":["post-11710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongecategoriseerd","category-products","category-retail-solutions"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/11710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/comments?post=11710"}],"version-history":[{"count":20,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/11710\/revisions"}],"predecessor-version":[{"id":31646,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/11710\/revisions\/31646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media\/16478"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media?parent=11710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/categories?post=11710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/tags?post=11710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}