{"id":20987,"date":"2025-10-29T08:31:37","date_gmt":"2025-10-29T08:31:37","guid":{"rendered":"https:\/\/packit.eu\/packit-on-the-road-insights-from-the-french-retail-floor\/"},"modified":"2025-11-19T15:49:06","modified_gmt":"2025-11-19T15:49:06","slug":"packit-on-the-road-insights-from-the-french-retail-floor","status":"publish","type":"post","link":"https:\/\/packit.eu\/en\/packit-on-the-road-insights-from-the-french-retail-floor\/","title":{"rendered":"Packit on the Road: Insights from the French Retail Floor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20987\" class=\"elementor elementor-20987 elementor-20973\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72722fbe e-con-full sp-s full e-flex e-con e-child\" data-id=\"72722fbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74687a23 elementor-widget elementor-widget-heading\" data-id=\"74687a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tour de France with a Mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4535ce8c elementor-widget elementor-widget-text-editor\" data-id=\"4535ce8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDuring this &#8216;Tour de France,&#8217; Sanne and Ilja visited a wide range of physical stores, spoke with buyers, and explored the latest developments within European retail. This approach aligns with our broader strategy to stay close to the market and proactively respond to changing customer needs and consumer trends. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c68ffef e-con-full sp-s full e-flex e-con e-child\" data-id=\"c68ffef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9329d8f elementor-widget elementor-widget-heading\" data-id=\"9329d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Insights from the Field<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871c9fa elementor-widget elementor-widget-text-editor\" data-id=\"871c9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Centralization of Procurement<\/strong><br>A clear trend is the increasing centralization of procurement at a European level. This demands precise timing, a strong proposition, and an active presence in international tender processes. <\/li><li><strong>Sustainability as a Strict Requirement <br><\/strong>Retailers are increasingly setting higher demands for sustainability. From stricter regulations concerning plastic use to specific certifications: sustainability is no longer a differentiating factor, but a basic prerequisite. <\/li><\/ul><ul><li><strong>Shelf Dynamics<\/strong><br>The assortment is constantly evolving. While some products disappear, opportunities for innovative solutions emerge simultaneously. Consider scented products, smart packaging, and new applications that respond to changing consumer behavior.  <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b9479 e-con-full sp-s full e-flex e-con e-child\" data-id=\"75b9479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c38fb elementor-widget elementor-widget-image\" data-id=\"66c38fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20981\" alt=\"France, retail, Sanne\" srcset=\"https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5.jpg 2048w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-300x200.jpg 300w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-1024x683.jpg 1024w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-768x512.jpg 768w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e34c2fe e-con-full sp-s e-flex e-con e-child\" data-id=\"4e34c2fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ee773 elementor-widget elementor-widget-text-editor\" data-id=\"16ee773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The retail floor is the place where you feel what&#8217;s happening. Those insights are invaluable.&#8221;<\/p><p>&#8211; <strong>Sanne Blokland<\/strong> &#8211;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5413ce2 e-con-full sp-s full e-flex e-con e-child\" data-id=\"5413ce2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468e717 elementor-widget elementor-widget-heading\" data-id=\"468e717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Insight to Action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f126c3 elementor-widget elementor-widget-text-editor\" data-id=\"0f126c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The value of this tour lies not only in the conversations but especially in the insights that help us steer strategically. By literally being on the retail floor, we strengthen our market knowledge and continue to build sustainable relationships with our partners. <\/p><p>Thanks to Sanne and Ilja for their keen observations and dedication. Their commitment underscores what Packit stands for: entrepreneurship, market orientation, and the drive for continuous improvement. <\/p><p><strong>Next-level retailing starts with listening, learning, and moving.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff9f806 e-con-full sp-s full e-flex e-con e-child\" data-id=\"ff9f806\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac509ac elementor-widget elementor-widget-heading\" data-id=\"ac509ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collaborating in France?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96bdb3 elementor-widget elementor-widget-text-editor\" data-id=\"c96bdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAre you curious about the opportunities in the French retail market or would you like to discuss collaboration?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6145ca40 sp-s full e-flex e-con-boxed e-con e-parent\" data-id=\"6145ca40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dce1507 elementor-widget elementor-widget-eael-creative-button\" data-id=\"4dce1507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-left\" href=\"https:\/\/packit.eu\/nl\/over-ons\/ons-team\/\" data-text=\"\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                                            <span class=\"eael-creative-button-icon-left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\"><path d=\"M19 1C28.9415 1 37 9.05851 37 19C37 28.9415 28.9415 37 19 37C9.05851 37 1 28.9415 1 19C1 9.05851 9.05851 1 19 1Z\" stroke=\"white\" stroke-width=\"2\"><\/path><path d=\"M18.3408 9.81784C19.0397 11.4225 20.2848 12.8729 21.7461 13.9848C23.1745 15.0717 24.8417 15.858 26.4668 16.144V21.2231C24.8308 21.538 23.157 22.408 21.7275 23.604C20.262 24.8302 19.0214 26.4259 18.3291 28.1821H11.8789C12.4364 26.4227 13.2904 24.9337 14.2598 23.6616L14.2588 23.6606C15.8006 21.7054 17.6773 20.0972 19.75 18.9799L20.6064 18.519L19.7334 18.0913C17.7869 17.1374 16.0158 15.7896 14.5322 14.1606L14.2393 13.8315C13.2888 12.6954 12.4528 11.3731 11.8994 9.81784H18.3408Z\" fill=\"white\" stroke=\"white\"><\/path><\/svg><\/span>                    \n                    <span class=\"cretive-button-text\">Contact Sanne directly<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tour de France with a Mission During this &#8216;Tour de France,&#8217; Sanne and Ilja visited a wide range of physical stores, spoke with buyers, and explored the latest developments within European retail. This approach aligns with our broader strategy to stay close to the market and proactively respond to changing customer needs and consumer trends. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,359],"tags":[],"class_list":["post-20987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ongecategoriseerd","category-retail-solutions"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/20987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/comments?post=20987"}],"version-history":[{"count":5,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/20987\/revisions"}],"predecessor-version":[{"id":31601,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/20987\/revisions\/31601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media\/20976"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media?parent=20987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/categories?post=20987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/tags?post=20987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}