{"id":32666,"date":"2025-12-12T12:19:24","date_gmt":"2025-12-12T12:19:24","guid":{"rendered":"https:\/\/packit.eu\/blog-series-scent-as-a-statement-opportunities-for-retailers\/"},"modified":"2025-12-12T12:26:12","modified_gmt":"2025-12-12T12:26:12","slug":"blog-series-scent-as-a-statement-opportunities-for-retailers","status":"publish","type":"post","link":"https:\/\/packit.eu\/en\/blog-series-scent-as-a-statement-opportunities-for-retailers\/","title":{"rendered":"Blog series: Scent as a statement – Opportunities for retailers"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tThe first step is creating the right scent(s). Scent is subjective, but within the category, there are clear frontrunners that consistently perform well with the general public. The most successful scents are often those that evoke a sense of clean, fresh and luxury, or that are directly linked to relaxation and comfort. Think of fresh cotton, amber and vanilla (warm and luxurious) and lavender (relaxing). \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Fragrances\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Own fragrance line as 'signature' <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The question then is: how do you remain original and distinctive when the bestsellers are available everywhere? At Packit, we develop exclusive own fragrance lines under Private Label together with our customers. <\/p>

Scents that are derived from the bestsellers, but just a little more complex or enriched with a unique twist. White musk enriched with tonka beans, for example… Familiar, recognizable and yet surprisingly different. Position the own line as a ‘signature’ and choose names that resonate and tell a story that fits your brand identity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Shelf presentation: the fragrance category as a destination<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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No longer profile fragrances as a practical detail, but as a must-have, for which customers come to your store specifically. This requires a maximum fragrance experience in the store and optimal shelf presentation. <\/p>

For example, create ‘fragrance corners’ where customers can quietly experience fragrances. The fragrance experience trend manifests itself from body and clothing to home, workplace and car. This offers opportunities to develop a complete fragrance collection and present sets: laundry perfume, home fragrance and car perfume on one display, for example. Also nice as a gift set. Play into the gift aspect by offering luxury packaging and gift sets. If necessary, opt for seasonal fragrances and limited editions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Daili,\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mini\u2019s for on the go <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Respond to the consumer’s desire to be able to maintain and enhance the desired fragrance experience anytime, anywhere. Offer mini’s and travel sizes. Not only handy for on the road, but also lowering the threshold. Due to their compact size and lower price, mini’s are perfect impulse purchases and ideal additions to the checkout or at the shelf of the main products. <\/p>

Curious about the opportunities of fragrances for your specific retail formula? Contact Ilja Snoek via i.snoek@packit.eu<\/a> for more information. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What\u2019s next? <\/h5>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIn part 3 of the blog series, we will go deeper into the current trends in fragrances: Which scents should not be missing from the shelf? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\n <\/path><\/path><\/svg><\/span> \n Contact Ilja directly<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The first step is creating the right scent(s). Scent is subjective, but within the category, there are clear frontrunners that consistently perform well with the general public. The most successful scents are often those that evoke a sense of clean, fresh and luxury, or that are directly linked to relaxation and comfort. Think of fresh […]<\/p>\n","protected":false},"author":2,"featured_media":32522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[93,359],"tags":[],"class_list":["post-32666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products","category-retail-solutions"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/32666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/comments?post=32666"}],"version-history":[{"count":1,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/32666\/revisions"}],"predecessor-version":[{"id":32667,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/32666\/revisions\/32667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media\/32522"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media?parent=32666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/categories?post=32666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/tags?post=32666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}