{"id":44966,"date":"2026-03-26T13:05:26","date_gmt":"2026-03-26T13:05:26","guid":{"rendered":"https:\/\/packit.eu\/blog-series-scent-as-a-statement-the-profitability-of-a-diverse-premium-range\/"},"modified":"2026-03-27T15:19:37","modified_gmt":"2026-03-27T15:19:37","slug":"blog-series-scent-as-a-statement-the-profitability-of-a-diverse-premium-range","status":"publish","type":"post","link":"https:\/\/packit.eu\/en\/blog-series-scent-as-a-statement-the-profitability-of-a-diverse-premium-range\/","title":{"rendered":"Blog Series: Scent as a Statement \u2013 The Profitability of a Diverse Premium Range"},"content":{"rendered":"\t\t
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With our wide range of fragrance solutions, you can be certain there is a suitable option for everyone. From a \u2018simply clean\u2019 scent to a distinct premium lifestyle experience \u2013 and everything in between. By choosing a diverse assortment, you transform the shelf from a purely functional area into a true inspiration zone. A place where customers linger, discover, and choose what suits them. Be surprised by our varied offering and discover how fragrance can make the difference! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. 2-in-1 Anti-Wrinkle & Fabric Spray: the perfect \u2018hack\u2019 <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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This innovative spray works as both a wrinkle remover and a fragrance freshener. Perfect for clothes that have only been worn briefly: spray lightly, smooth out, let dry for a moment, and your outfit looks fresh and crisp again, while also smelling wonderfully clean. <\/p>

A true life hack that often makes ironing unnecessary, saves time, and keeps your clothes looking beautiful for longer. Also ideal as a travel essential: no garment stays wrinkle-free in a suitcase, but with this spray, that is no longer an issue. <\/p>

\u201cFresh, wrinkle-free, and ready to go – in one simple spray\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Odour Neutralizer: active odour removal <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Our powerful Odour Removal formula permanently eliminates unwanted smells. This premium solution tackles unpleasant odors at the source instead of merely masking them. What remains is a fresh, pleasant scent that is not overpowering. As an effective problem solver, this new generation of air fresheners represents a definitive upgrade for the category. It is ideal for use in kitchens, restrooms, and smoking areas, for example. <\/p>

\u201cThe most powerful way to defeat odors at the source.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Fabric Spray: the scent of relaxation <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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As we noted in the first part of this blog series: Consumers seek scents that contribute to their well-being\u2014fragrances that reduce stress, for instance, or aid sleep, such as lavender and chamomile. Our high-quality Fabric Sprays, suitable for bedding and clothing among other items, provide a subtle fragrance experience: not overpowering, but delicately and pleasantly present. <\/p>

\u201cA few sprays, and your space breathes tranquility.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Waste Bin Air Freshener: a consistently fresh bin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Say goodbye to unpleasant smells in the kitchen with our Waste Bin air fresheners, the essential accessory for all types of waste systems, including diaper pails.
Simple yet effective, thanks to optimal fragrance release. The Waste Bin air freshener comes in a compact, stylish holder and is also refillable. This is a product your customers are guaranteed to return for, as the battle against foul odours has been won! <\/p>

\u201cFreshness where you least expect it \u2013 directly from the waste bin.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Electric Air Freshener: on trend <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A true must-have for every modern household \u2013 and therefore indispensable on the shelf: our refillable Electric air freshener with a constant fragrance release for up to 70 days. A quick win with long-lasting results, without any volatility. Exactly the kind of product consumers are enthusiastic about. It is the perfect balance between immediate fragrance experience and sustainable value creation. <\/p>

Curious about the trend behind this growing category? Read our article<\/a> \u2018On trend: electric air fresheners\u2019 for extra inspiration. <\/p>

\u201cConstant freshness, day after day – automatically and perfectly managed.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Electric\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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7. Premium Scent Booster Pearls: for a fragrance that truly lingers <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Experience an intensely fresh and long-lasting fragrance experience with our Scent Booster Pearls<\/a>. Thanks to the advanced PEG formula, fragrances are released optimally and remain noticeably longer in the textile. Unlike traditional UREA variants, these pearls deliver a stronger fragrance release and a consistently powerful scent experience. <\/p>

\u201cFor a freshness that moves you, lingers, and is simply irresistible – wash after wash\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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6. Car Perfume: the luxury experience on the road <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A pleasant fragrance experience at home and on the go. Our car perfume serves not just as an \u2018air freshener\u2019 to mask odours, but as a \u2018signature scent\u2019. Thanks to advanced gel technology, the fragrance is distributed evenly and gently for up to 40 days, without ever becoming overpowering. From commodity to lifestyle accessory.<\/a> That means more value, for the consumer and for you as a retailer.<\/p>

\u201cLuxury that travels with you – subtle, stylish, and always fresh.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This smells like more, doesn't it?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCurious about our complete range of home & lifestyle fragrances? We would be happy to help you develop a diverse and profitable offering that appeals to every fragrance personality, invites discovery, stimulates cross-selling, and adapts to moments and seasons for stable turnover. All fragrance products are available under Private Label. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\n <\/path><\/path><\/svg><\/span> \n Contact Ilja directly<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

With our wide range of fragrance solutions, you can be certain there is a suitable option for everyone. From a \u2018simply clean\u2019 scent to a distinct premium lifestyle experience \u2013 and everything in between. By choosing a diverse assortment, you transform the shelf from a purely functional area into a true inspiration zone. A place […]<\/p>\n","protected":false},"author":2,"featured_media":44921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[359,93],"tags":[],"class_list":["post-44966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-solutions","category-products"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/44966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/comments?post=44966"}],"version-history":[{"count":1,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/44966\/revisions"}],"predecessor-version":[{"id":44967,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/44966\/revisions\/44967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media\/44921"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media?parent=44966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/categories?post=44966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/tags?post=44966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}