{"id":46461,"date":"2026-06-22T05:31:54","date_gmt":"2026-06-22T05:31:54","guid":{"rendered":"https:\/\/packit.eu\/doing-it-the-packit-way-by-cindy-musters\/"},"modified":"2026-06-22T05:32:44","modified_gmt":"2026-06-22T05:32:44","slug":"doing-it-the-packit-way-by-cindy-musters","status":"publish","type":"post","link":"https:\/\/packit.eu\/en\/doing-it-the-packit-way-by-cindy-musters\/","title":{"rendered":"Doing it the Packit way by Cindy Musters"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIt is not that Cindy breaks the rules. On the contrary. It is precisely because she truly understands the rules that room for creativity emerges. She sees it go wrong every week: companies reacting so nervously to new legislation that they ‘plaster’ everything onto the packaging. But packaging that is merely compliant does not sell. It is precisely the combination\u2014certainty and shelf appeal\u2014that Packit’s customers expect. After all, appearance matters. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201cPackaging that is merely compliant does not sell.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

- Cindy Musters - <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Packit\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Compliant and eye-catching<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t“The law prescribes what must be stated, but it is not always clear how. That is the gray area that many people prefer to avoid, but it is exactly what gives me energy. That is where the opportunities lie. If you delve into this and dare to push the boundaries, you discover, for example, that you can still be compliant with less text. This leaves more room for artwork that stands out and sells. Legislation and design are not necessarily friends. Being able to unite them anyway, without the packaging looking like a wall of text, feels like a victory.” \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

All disciplines united <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Cindy dives into the PPWR, reads SDS sheets, and knows the exceptions for each country. Soon, she and several colleagues will attend CLP training, focused on the correct classification, packaging, and labeling of hazardous substances. Cindy says: \u201cPackit invests heavily in keeping its employees’ knowledge up to date. This is necessary, because in the world of packaging, you never stop learning.\u201d <\/p>

\u201cI am not a quality officer, but the more you know, the better you understand where the opportunities lie and how to anticipate changing legislation. Everything comes together on the packaging: procurement, marketing, design, and legislation.\u201d And that is exactly where Cindy stands, as the link that brings everything together on a single label. <\/p>

So, what does that label look like?<\/em> Cindy laughs. This question is, of course, impossible to answer. She explains: \u201cOne country requires the country of origin on the label, another does not. With a mild chemical classification, warning pictograms are not required, but the phrases are. And the font size depends on both the content and the product type.\u201d These are just a few examples. Cindy could talk about it for hours. It illustrates the daily complexity in which Packit operates. <\/p>

According to Cindy, it is precisely this complexity that makes Packit so enjoyable. “I see the packaging process as a construction project. The packaging is the house where everything comes together. Colleagues, customers, suppliers: everyone helps build it. The requirements are serious, as are the deadlines, but there is always room for humor. Hard work and laughter go hand in hand. That is Packit.\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\n \n \t \n
\n\n <\/path><\/path><\/svg><\/span> \n Become Cindy's new colleague<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It is not that Cindy breaks the rules. On the contrary. It is precisely because she truly understands the rules that room for creativity emerges. She sees it go wrong every week: companies reacting so nervously to new legislation that they ‘plaster’ everything onto the packaging. But packaging that is merely compliant does not sell. […]<\/p>\n","protected":false},"author":2,"featured_media":46415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[],"class_list":["post-46461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-spotlight"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/46461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/comments?post=46461"}],"version-history":[{"count":1,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/46461\/revisions"}],"predecessor-version":[{"id":46462,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/46461\/revisions\/46462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media\/46415"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media?parent=46461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/categories?post=46461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/tags?post=46461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}