{"id":47830,"date":"2026-09-17T05:31:13","date_gmt":"2026-09-17T05:31:13","guid":{"rendered":"https:\/\/packit.eu\/new-eu-legislation-against-greenwashing\/"},"modified":"2026-10-02T14:08:10","modified_gmt":"2026-10-02T14:08:10","slug":"new-eu-legislation-against-greenwashing","status":"publish","type":"post","link":"https:\/\/packit.eu\/en\/new-eu-legislation-against-greenwashing\/","title":{"rendered":"New EU legislation against greenwashing"},"content":{"rendered":"<h3>What exactly is changing?<\/h3>\n<ul>\n<li><strong>Stricter rules for general eco-claims<\/strong>: General terms such as &#8220;environmentally friendly&#8221;, &#8220;eco&#8221;, &#8220;green&#8221;, or &#8220;sustainable&#8221; must be demonstrably substantiated.<\/li>\n<li><strong>Stricter rules for sustainability labels<\/strong>: The use of proprietary sustainability labels and logos will be subject to stricter conditions.<\/li>\n<li><strong>Substantiation of packaging claims<\/strong>: Claims regarding, for example, recyclability, recycled content, or other environmental benefits must be demonstrable and verifiable.<\/li>\n<\/ul>\n<h3>Expert insight: Anneke van der Meijs<\/h3>\n<p>According to Anneke van der Meijs, specialist in Regulatory Affairs EU Packaging Compliance, Sustainability &#038; Business Transformation, this new legislation requires extra attention to the substantiation of sustainability claims:<\/p>\n<p><em>&#8220;Companies must carefully assess their packaging claims and communication strategy. It is no longer enough to rely on general assumptions about sustainability. Transparency, factual substantiation, and compliance with EU regulations are becoming the new standard. This requires attention not only to the label but also to the underlying documentation and evidence throughout the entire chain.&#8221;<\/em><\/p>\n<h3>What does this mean for your packaging?<\/h3>\n<p>For brands, producers, retailers, and webshops, this means that sustainability claims on and around packaging must be carefully scrutinized. The claims used must not only be commercially clear but also legally and substantively substantiated. <\/p>\n<p>At Packit, we support companies in navigating the ever-changing European laws and regulations and translating them into practical packaging solutions and the associated compliance documentation.<\/p>\n<h3>Find out more<\/h3>\n<p> Do you want to know what the new EU rules against greenwashing mean for your packaging? Please contact Anneke van der Meijs and our Quality &#038; Compliance team for expert advice.<br \/>\n            <a href=\"https:\/\/packit.eu\/en\/contact-us\/\" data-text=\"\"><br \/>\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\"><path d=\"M19 1C28.9415 1 37 9.05851 37 19C37 28.9415 28.9415 37 19 37C9.05851 37 1 28.9415 1 19C1 9.05851 9.05851 1 19 1Z\" stroke=\"white\" stroke-width=\"2\"><\/path><path d=\"M18.3408 9.81784C19.0397 11.4225 20.2848 12.8729 21.7461 13.9848C23.1745 15.0717 24.8417 15.858 26.4668 16.144V21.2231C24.8308 21.538 23.157 22.408 21.7275 23.604C20.262 24.8302 19.0214 26.4259 18.3291 28.1821H11.8789C12.4364 26.4227 13.2904 24.9337 14.2598 23.6616L14.2588 23.6606C15.8006 21.7054 17.6773 20.0972 19.75 18.9799L20.6064 18.519L19.7334 18.0913C17.7869 17.1374 16.0158 15.7896 14.5322 14.1606L14.2393 13.8315C13.2888 12.6954 12.4528 11.3731 11.8994 9.81784H18.3408Z\" fill=\"white\" stroke=\"white\"><\/path><\/svg><br \/>\n  Click here to contact us directly<br \/>\n\t                        <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What exactly is changing? Stricter rules for general eco-claims: General terms such as &#8220;environmentally friendly&#8221;, &#8220;eco&#8221;, &#8220;green&#8221;, or &#8220;sustainable&#8221; must be demonstrably substantiated. Stricter rules for sustainability labels: The use of proprietary sustainability labels and logos will be subject to stricter conditions. Substantiation of packaging claims: Claims regarding, for example, recyclability, recycled content, or other [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-47830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rules-regulations"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/47830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/comments?post=47830"}],"version-history":[{"count":3,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/47830\/revisions"}],"predecessor-version":[{"id":48242,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/posts\/47830\/revisions\/48242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media\/47818"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/media?parent=47830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/categories?post=47830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/en\/wp-json\/wp\/v2\/tags?post=47830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}