{"id":20988,"date":"2025-10-29T08:31:37","date_gmt":"2025-10-29T08:31:37","guid":{"rendered":"https:\/\/packit.eu\/packit-on-the-road-perspectives-du-terrain-retail-francais\/"},"modified":"2025-11-19T15:49:06","modified_gmt":"2025-11-19T15:49:06","slug":"packit-on-the-road-perspectives-du-terrain-retail-francais","status":"publish","type":"post","link":"https:\/\/packit.eu\/fr\/packit-on-the-road-perspectives-du-terrain-retail-francais\/","title":{"rendered":"Packit on the road : perspectives du terrain retail fran\u00e7ais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20988\" class=\"elementor elementor-20988 elementor-20973\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72722fbe e-con-full sp-s full e-flex e-con e-child\" data-id=\"72722fbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74687a23 elementor-widget elementor-widget-heading\" data-id=\"74687a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tour de France avec une mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4535ce8c elementor-widget elementor-widget-text-editor\" data-id=\"4535ce8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDurant ce \u00ab Tour de France \u00bb, Sanne et Ilja ont visit\u00e9 un large \u00e9ventail de magasins physiques, \u00e9chang\u00e9 avec des acheteurs et explor\u00e9 les derni\u00e8res \u00e9volutions du retail europ\u00e9en. Cette approche s&rsquo;inscrit dans notre strat\u00e9gie globale de rester au plus pr\u00e8s du march\u00e9 et de r\u00e9pondre de mani\u00e8re proactive aux besoins clients changeants et aux tendances de consommation. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c68ffef e-con-full sp-s full e-flex e-con e-child\" data-id=\"c68ffef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9329d8f elementor-widget elementor-widget-heading\" data-id=\"9329d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principales perspectives du terrain<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871c9fa elementor-widget elementor-widget-text-editor\" data-id=\"871c9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Centralisation des achats<\/strong><br>Une tendance claire est la centralisation croissante des achats au niveau europ\u00e9en. Cela exige un timing pr\u00e9cis, une proposition solide et une pr\u00e9sence active dans les processus d&rsquo;appels d&rsquo;offres internationaux. <\/li><li><strong>Durabilit\u00e9 comme exigence ferme <br><\/strong>Les retailers imposent des exigences de plus en plus \u00e9lev\u00e9es en mati\u00e8re de durabilit\u00e9. De la r\u00e9glementation plus stricte sur l&rsquo;usage du plastique aux certifications sp\u00e9cifiques : la durabilit\u00e9 n&rsquo;est plus un facteur de diff\u00e9renciation, mais une condition de base. <\/li><\/ul><ul><li><strong>Dynamique en rayon<\/strong><br>L&rsquo;assortiment est en pleine \u00e9volution. L\u00e0 o\u00f9 certains produits disparaissent, des opportunit\u00e9s \u00e9mergent simultan\u00e9ment pour des solutions innovantes. Pensez aux produits parfum\u00e9s, aux emballages intelligents et aux nouvelles applications qui r\u00e9pondent aux comportements de consommation changeants.  <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b9479 e-con-full sp-s full e-flex e-con e-child\" data-id=\"75b9479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c38fb elementor-widget elementor-widget-image\" data-id=\"66c38fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20982\" alt=\"France, retail, Sanne\" srcset=\"https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5.jpg 2048w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-300x200.jpg 300w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-1024x683.jpg 1024w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-768x512.jpg 768w, https:\/\/packit.eu\/wp-content\/uploads\/2025\/10\/Afbeelding-van-WhatsApp-op-2025-10-29-om-09.43.08_d66b23c5-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e34c2fe e-con-full sp-s e-flex e-con e-child\" data-id=\"4e34c2fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ee773 elementor-widget elementor-widget-text-editor\" data-id=\"16ee773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab Le terrain de vente est l&rsquo;endroit o\u00f9 l&rsquo;on ressent ce qui se passe. Ces perspectives valent de l&rsquo;or. \u00bb<\/p><p>&#8211; <strong>Sanne Blokland<\/strong> &#8211;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5413ce2 e-con-full sp-s full e-flex e-con e-child\" data-id=\"5413ce2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468e717 elementor-widget elementor-widget-heading\" data-id=\"468e717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De la perspective \u00e0 l'action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f126c3 elementor-widget elementor-widget-text-editor\" data-id=\"0f126c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La valeur de cette tourn\u00e9e ne r\u00e9side pas seulement dans les \u00e9changes, mais surtout dans les perspectives qui nous aident \u00e0 piloter strat\u00e9giquement. En \u00e9tant litt\u00e9ralement sur le terrain de vente, nous renfor\u00e7ons notre connaissance du march\u00e9 et d\u00e9veloppons des relations durables avec nos partenaires. <\/p><p>Merci \u00e0 Sanne et Ilja pour leurs observations pertinentes et leur engagement. Leur implication souligne ce que repr\u00e9sente Packit : entrepreneuriat, orientation march\u00e9 et volont\u00e9 d&rsquo;am\u00e9lioration continue. <\/p><p><strong>Le next level retailing commence par \u00e9couter, apprendre et agir.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff9f806 e-con-full sp-s full e-flex e-con e-child\" data-id=\"ff9f806\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac509ac elementor-widget elementor-widget-heading\" data-id=\"ac509ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collaborer en France ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96bdb3 elementor-widget elementor-widget-text-editor\" data-id=\"c96bdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVous \u00eates curieux des opportunit\u00e9s sur le march\u00e9 retail fran\u00e7ais ou souhaitez \u00e9changer sur une collaboration ?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6145ca40 sp-s full e-flex e-con-boxed e-con e-parent\" data-id=\"6145ca40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dce1507 elementor-widget elementor-widget-eael-creative-button\" data-id=\"4dce1507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default\" href=\"https:\/\/packit.eu\/nl\/over-ons\/ons-team\/\" data-text=\"\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                                            <span class=\"eael-creative-button-icon-left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\"><path d=\"M19 1C28.9415 1 37 9.05851 37 19C37 28.9415 28.9415 37 19 37C9.05851 37 1 28.9415 1 19C1 9.05851 9.05851 1 19 1Z\" stroke=\"white\" stroke-width=\"2\"><\/path><path d=\"M18.3408 9.81784C19.0397 11.4225 20.2848 12.8729 21.7461 13.9848C23.1745 15.0717 24.8417 15.858 26.4668 16.144V21.2231C24.8308 21.538 23.157 22.408 21.7275 23.604C20.262 24.8302 19.0214 26.4259 18.3291 28.1821H11.8789C12.4364 26.4227 13.2904 24.9337 14.2598 23.6616L14.2588 23.6606C15.8006 21.7054 17.6773 20.0972 19.75 18.9799L20.6064 18.519L19.7334 18.0913C17.7869 17.1374 16.0158 15.7896 14.5322 14.1606L14.2393 13.8315C13.2888 12.6954 12.4528 11.3731 11.8994 9.81784H18.3408Z\" fill=\"white\" stroke=\"white\"><\/path><\/svg><\/span>                    \n                    <span class=\"cretive-button-text\">Contactez directement Sanne<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tour de France avec une mission Durant ce \u00ab Tour de France \u00bb, Sanne et Ilja ont visit\u00e9 un large \u00e9ventail de magasins physiques, \u00e9chang\u00e9 avec des acheteurs et explor\u00e9 les derni\u00e8res \u00e9volutions du retail europ\u00e9en. Cette approche s&rsquo;inscrit dans notre strat\u00e9gie globale de rester au plus pr\u00e8s du march\u00e9 et de r\u00e9pondre de mani\u00e8re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[177,360],"tags":[],"class_list":["post-20988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","category-solutions-de-vente-au-detail"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/20988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/comments?post=20988"}],"version-history":[{"count":5,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/20988\/revisions"}],"predecessor-version":[{"id":31602,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/20988\/revisions\/31602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/media\/20977"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/media?parent=20988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/categories?post=20988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/tags?post=20988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}