{"id":41655,"date":"2026-01-20T12:09:54","date_gmt":"2026-01-20T12:09:54","guid":{"rendered":"https:\/\/packit.eu\/tournee-des-tendances-en-france\/"},"modified":"2026-01-21T11:22:50","modified_gmt":"2026-01-21T11:22:50","slug":"tournee-des-tendances-en-france","status":"publish","type":"post","link":"https:\/\/packit.eu\/fr\/tournee-des-tendances-en-france\/","title":{"rendered":"Tourn\u00e9e des tendances en France"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41655\" class=\"elementor elementor-41655 elementor-41615\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-104794e e-con-full sp-s full e-flex e-con e-child\" data-id=\"104794e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-191105e elementor-widget elementor-widget-text-editor\" data-id=\"191105e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tChez Packit, nous pensons que des solutions de vente au d\u00e9tail solides commencent par une r\u00e9elle compr\u00e9hension du terrain. Pour ce faire, nous visitons les march\u00e9s, combinons les donn\u00e9es avec des observations pratiques et les id\u00e9es des acheteurs, et nous \u00e9tudions r\u00e9ellement les produits. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33781a57 e-con-full sp-s full e-flex e-con e-child\" data-id=\"33781a57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3c8de8 elementor-widget elementor-widget-image\" data-id=\"3f3c8de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1156\" src=\"https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/Frankrijk-trendtour.jpeg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-41641\" alt=\"Tourn\u00e9e des tendances, france, vente au d\u00e9tail\" srcset=\"https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/Frankrijk-trendtour.jpeg 2048w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/Frankrijk-trendtour-300x169.jpeg 300w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/Frankrijk-trendtour-1024x578.jpeg 1024w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/Frankrijk-trendtour-768x434.jpeg 768w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/Frankrijk-trendtour-1536x867.jpeg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c1bb6f e-con-full sp-s full e-flex e-con e-child\" data-id=\"0c1bb6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba01b07 elementor-widget elementor-widget-heading\" data-id=\"ba01b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cat\u00e9gories dans lesquelles nous avons plong\u00e9 en profondeur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2101e2 elementor-widget elementor-widget-text-editor\" data-id=\"a2101e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Au cours de cette tourn\u00e9e des tendances, l&rsquo;accent a \u00e9t\u00e9 mis sur :<\/p><ul><li>Lessive<\/li><li>Arts de la table<\/li><li>Cat\u00e9gorie PET (animaux)<\/li><li>Sacs poubelles<\/li><li>Sacs alimentaires<\/li><li>Feuilles, y compris le papier sulfuris\u00e9, le papier aluminium et le film alimentaire<\/li><\/ul><p>Dans ces cat\u00e9gories, nous avons constat\u00e9 des diff\u00e9rences en termes de segmentation, de durabilit\u00e9, d&#8217;emballage, de positionnement des prix et de communication en rayon entre diverses formules de vente au d\u00e9tail fran\u00e7aises.<\/p><p>Cette approche constitue un \u00e9l\u00e9ment important de nos solutions de vente au d\u00e9tail Packit : nous traduisons les informations sur le march\u00e9, les analyses de produits et le comportement des acheteurs en recommandations de cat\u00e9gories concr\u00e8tes et p\u00e9rennes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3737608e e-con-full sp-s e-flex e-con e-child\" data-id=\"3737608e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379ecf03 elementor-widget elementor-widget-text-editor\" data-id=\"379ecf03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u00ab En allant nous-m\u00eames sur le terrain en France, nous voyons directement o\u00f9 se trouvent les opportunit\u00e9s, des id\u00e9es que nous traduisons directement en croissance concr\u00e8te pour nos clients. \u00bb <\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31dd6616 elementor-widget elementor-widget-heading\" data-id=\"31dd6616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">- Sanne Blokland - <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a960cb0 e-con-full sp-s full e-flex e-con e-child\" data-id=\"a960cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a10e3 elementor-widget elementor-widget-heading\" data-id=\"a1a10e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi est-ce pr\u00e9cieux pour les d\u00e9taillants europ\u00e9ens<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2231f9 elementor-widget elementor-widget-text-editor\" data-id=\"c2231f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 cette tourn\u00e9e des tendances, nous pouvons aider nos clients avec :<\/p><ul><li>des visions de cat\u00e9gorie plus pointues&nbsp;;<\/li><li>d\u00e9veloppement de marques de distributeur distinctives&nbsp;;<\/li><li>structure d&rsquo;assortiment appropri\u00e9e par formule&nbsp;;<\/li><li>et des opportunit\u00e9s d&rsquo;innovation concr\u00e8tes bas\u00e9es sur des donn\u00e9es de march\u00e9 r\u00e9elles.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e6bc8b e-con-full sp-s full e-flex e-con e-child\" data-id=\"3e6bc8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75980d8 elementor-widget elementor-widget-image\" data-id=\"75980d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/IMG_3471-2048x1536.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-41631\" alt=\"Grand Frais Roncq, france, vente au d\u00e9tail\" srcset=\"https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/IMG_3471-scaled.jpg 2048w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/IMG_3471-300x225.jpg 300w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/IMG_3471-1024x768.jpg 1024w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/IMG_3471-768x576.jpg 768w, https:\/\/packit.eu\/wp-content\/uploads\/2026\/01\/IMG_3471-1536x1152.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230cad7 e-con-full sp-s full e-flex e-con e-child\" data-id=\"230cad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f74101 elementor-widget elementor-widget-heading\" data-id=\"4f74101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examiner ensemble les opportunit\u00e9s dans vos cat\u00e9gories&nbsp;?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf571da elementor-widget elementor-widget-text-editor\" data-id=\"bf571da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes heureux de partager nos conclusions avec vos \u00e9quipes. Qu&rsquo;il s&rsquo;agisse d&rsquo;opportunit\u00e9s d&rsquo;innovation, de d\u00e9veloppement de marques de distributeur ou d&rsquo;optimisation des rayons, nous serons heureux de venir pr\u00e9senter nos id\u00e9es et de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont votre cat\u00e9gorie peut devenir plus forte, plus pertinente et p\u00e9renne. <\/p><p>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter pour prendre rendez-vous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64e90b30 sp-s full e-flex e-con-boxed e-con e-parent\" data-id=\"64e90b30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0dddd3 elementor-widget elementor-widget-eael-creative-button\" data-id=\"6c0dddd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-left\" href=\"https:\/\/packit.eu\/contact-opnemen\/\" data-text=\"\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                                            <span class=\"eael-creative-button-icon-left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\"><path d=\"M19 1C28.9415 1 37 9.05851 37 19C37 28.9415 28.9415 37 19 37C9.05851 37 1 28.9415 1 19C1 9.05851 9.05851 1 19 1Z\" stroke=\"white\" stroke-width=\"2\"><\/path><path d=\"M18.3408 9.81784C19.0397 11.4225 20.2848 12.8729 21.7461 13.9848C23.1745 15.0717 24.8417 15.858 26.4668 16.144V21.2231C24.8308 21.538 23.157 22.408 21.7275 23.604C20.262 24.8302 19.0214 26.4259 18.3291 28.1821H11.8789C12.4364 26.4227 13.2904 24.9337 14.2598 23.6616L14.2588 23.6606C15.8006 21.7054 17.6773 20.0972 19.75 18.9799L20.6064 18.519L19.7334 18.0913C17.7869 17.1374 16.0158 15.7896 14.5322 14.1606L14.2393 13.8315C13.2888 12.6954 12.4528 11.3731 11.8994 9.81784H18.3408Z\" fill=\"white\" stroke=\"white\"><\/path><\/svg><\/span>                    \n                    <span class=\"cretive-button-text\">Cliquez ici pour nous contacter directement<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chez Packit, nous pensons que des solutions de vente au d\u00e9tail solides commencent par une r\u00e9elle compr\u00e9hension du terrain. Pour ce faire, nous visitons les march\u00e9s, combinons les donn\u00e9es avec des observations pratiques et les id\u00e9es des acheteurs, et nous \u00e9tudions r\u00e9ellement les produits. Cat\u00e9gories dans lesquelles nous avons plong\u00e9 en profondeur Au cours de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[177,360],"tags":[],"class_list":["post-41655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","category-solutions-de-vente-au-detail"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/41655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/comments?post=41655"}],"version-history":[{"count":6,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/41655\/revisions"}],"predecessor-version":[{"id":41690,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/41655\/revisions\/41690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/media\/41623"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/media?parent=41655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/categories?post=41655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/tags?post=41655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}