{"id":47834,"date":"2026-09-17T05:31:13","date_gmt":"2026-09-17T05:31:13","guid":{"rendered":"https:\/\/packit.eu\/nouvelle-legislation-de-lue-contre-le-greenwashing\/"},"modified":"2026-09-17T05:33:19","modified_gmt":"2026-09-17T05:33:19","slug":"nouvelle-legislation-de-lue-contre-le-greenwashing","status":"publish","type":"post","link":"https:\/\/packit.eu\/fr\/nouvelle-legislation-de-lue-contre-le-greenwashing\/","title":{"rendered":"Nouvelle l\u00e9gislation de l\u2019UE contre le greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47834\" class=\"elementor elementor-47834 elementor-47809\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a81e1 e-con-full sp-s full e-flex e-con e-child\" data-id=\"21a81e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c82e101 elementor-widget elementor-widget-heading\" data-id=\"c82e101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qui change exactement ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f7774 elementor-widget elementor-widget-text-editor\" data-id=\"70f7774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Des r\u00e8gles plus strictes pour les all\u00e9gations \u00e9cologiques g\u00e9n\u00e9rales<\/strong> : les termes g\u00e9n\u00e9riques tels que \u00ab respectueux de l\u2019environnement \u00bb, \u00ab \u00e9co \u00bb, \u00ab vert \u00bb ou \u00ab durable \u00bb doivent pouvoir \u00eatre justifi\u00e9s de mani\u00e8re d\u00e9montrable.<\/li><li><strong>Des r\u00e8gles plus strictes pour les labels de durabilit\u00e9<\/strong> : l\u2019utilisation de labels et de logos de durabilit\u00e9 propres est soumise \u00e0 des conditions plus rigoureuses.<\/li><li><strong>Justification des all\u00e9gations relatives \u00e0 l\u2019emballage<\/strong> : les all\u00e9gations concernant, par exemple, la recyclabilit\u00e9, le contenu recycl\u00e9 ou d\u2019autres avantages environnementaux doivent \u00eatre d\u00e9montrables et v\u00e9rifiables.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a960cb0 e-con-full sp-s full e-flex e-con e-child\" data-id=\"a960cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a10e3 elementor-widget elementor-widget-heading\" data-id=\"a1a10e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019avis de notre experte : Anneke van der Meijs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2231f9 elementor-widget elementor-widget-text-editor\" data-id=\"c2231f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Selon Anneke van der Meijs, sp\u00e9cialiste en Regulatory Affairs EU Packaging Compliance, Sustainability &amp; Business Transformation, cette nouvelle l\u00e9gislation exige une attention particuli\u00e8re quant \u00e0 la justification des all\u00e9gations environnementales :<\/p><p><em>\u00ab Les entreprises doivent \u00e9valuer soigneusement leurs all\u00e9gations en mati\u00e8re d\u2019emballage et leur strat\u00e9gie de communication. Il ne suffit plus de se fier \u00e0 des hypoth\u00e8ses g\u00e9n\u00e9rales sur la durabilit\u00e9. La transparence, la justification factuelle et la conformit\u00e9 aux r\u00e9glementations de l\u2019UE deviennent la nouvelle norme. Cela requiert une attention particuli\u00e8re non seulement pour l\u2019\u00e9tiquette, mais aussi pour la documentation sous-jacente et les preuves dans l\u2019ensemble de la cha\u00eene. \u00bb<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230cad7 e-con-full sp-s full e-flex e-con e-child\" data-id=\"230cad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f74101 elementor-widget elementor-widget-heading\" data-id=\"4f74101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que cela signifie pour vos emballages ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf571da elementor-widget elementor-widget-text-editor\" data-id=\"bf571da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour les marques, les producteurs, les d\u00e9taillants et les boutiques en ligne, cela signifie que les all\u00e9gations environnementales sur et autour des emballages doivent \u00eatre examin\u00e9es de pr\u00e8s. Les all\u00e9gations utilis\u00e9es doivent non seulement \u00eatre claires d\u2019un point de vue commercial, mais aussi pouvoir \u00eatre justifi\u00e9es sur les plans juridique et technique. <\/p><p>Chez Packit, nous accompagnons les entreprises pour naviguer \u00e0 travers les l\u00e9gislations et r\u00e9glementations europ\u00e9ennes en constante \u00e9volution, et pour les traduire en solutions d\u2019emballage concr\u00e8tes accompagn\u00e9es de la documentation de conformit\u00e9 n\u00e9cessaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2632b2 e-con-full sp-s full e-flex e-con e-child\" data-id=\"c2632b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81c0450 elementor-widget elementor-widget-heading\" data-id=\"81c0450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En savoir plus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34181fa elementor-widget elementor-widget-text-editor\" data-id=\"34181fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVous souhaitez savoir ce que les nouvelles r\u00e8gles de l\u2019UE contre le greenwashing signifient pour vos emballages ? Contactez Anneke van der Meijs et notre \u00e9quipe Quality &amp; Compliance pour obtenir des conseils d\u2019experts. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64e90b30 sp-s full e-flex e-con-boxed e-con e-parent\" data-id=\"64e90b30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0dddd3 elementor-widget elementor-widget-eael-creative-button\" data-id=\"6c0dddd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-left\" href=\"https:\/\/packit.eu\/contact-opnemen\/\" data-text=\"\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                                            <span class=\"eael-creative-button-icon-left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\"><path d=\"M19 1C28.9415 1 37 9.05851 37 19C37 28.9415 28.9415 37 19 37C9.05851 37 1 28.9415 1 19C1 9.05851 9.05851 1 19 1Z\" stroke=\"white\" stroke-width=\"2\"><\/path><path d=\"M18.3408 9.81784C19.0397 11.4225 20.2848 12.8729 21.7461 13.9848C23.1745 15.0717 24.8417 15.858 26.4668 16.144V21.2231C24.8308 21.538 23.157 22.408 21.7275 23.604C20.262 24.8302 19.0214 26.4259 18.3291 28.1821H11.8789C12.4364 26.4227 13.2904 24.9337 14.2598 23.6616L14.2588 23.6606C15.8006 21.7054 17.6773 20.0972 19.75 18.9799L20.6064 18.519L19.7334 18.0913C17.7869 17.1374 16.0158 15.7896 14.5322 14.1606L14.2393 13.8315C13.2888 12.6954 12.4528 11.3731 11.8994 9.81784H18.3408Z\" fill=\"white\" stroke=\"white\"><\/path><\/svg><\/span>                    \n                    <span class=\"cretive-button-text\">Cliquez ici pour nous contacter directement<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce qui change exactement ? Des r\u00e8gles plus strictes pour les all\u00e9gations \u00e9cologiques g\u00e9n\u00e9rales : les termes g\u00e9n\u00e9riques tels que \u00ab respectueux de l\u2019environnement \u00bb, \u00ab \u00e9co \u00bb, \u00ab vert \u00bb ou \u00ab durable \u00bb doivent pouvoir \u00eatre justifi\u00e9s de mani\u00e8re d\u00e9montrable. Des r\u00e8gles plus strictes pour les labels de durabilit\u00e9 : l\u2019utilisation de labels [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-47834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regles-legislation"],"acf":[],"_links":{"self":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/47834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/comments?post=47834"}],"version-history":[{"count":1,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/47834\/revisions"}],"predecessor-version":[{"id":47835,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/posts\/47834\/revisions\/47835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/media\/47464"}],"wp:attachment":[{"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/media?parent=47834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/categories?post=47834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packit.eu\/fr\/wp-json\/wp\/v2\/tags?post=47834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}