Blog Series: Scent as a Statement – The Profitability of a Diverse Premium Range

With our wide range of fragrance solutions, you can be certain there is a suitable option for everyone. From a ‘simply clean’ scent to a distinct premium lifestyle experience – and everything in between. By choosing a diverse assortment, you transform the shelf from a purely functional area into a true inspiration zone. A place […]

Blog Series: Scent as a Statement – The ‘New Freshness’

Today, we are constantly exposed to all kinds of stimuli. That is why everything can be a bit more understated—this also applies to scents. No perfumes that hang around you like a cloud, but scents that behave like a second skin. Room sprays that no longer scream ‘hygiene’ but blend into the interior. It is […]

Blog series: Scent as a statement – Opportunities for retailers

The first step is creating the right scent(s). Scent is subjective, but within the category, there are clear frontrunners that consistently perform well with the general public. The most successful scents are often those that evoke a sense of clean, fresh and luxury, or that are directly linked to relaxation and comfort. Think of fresh […]

Blog Series: Scent as a Statement – The Fragrance Trend Explained

Part 1: The fragrance trend explained The popularity of home fragrances, laundry perfumes, car air fresheners, and neutralizers continues unabated. In this first part of our blog series ‘Fragrance as a statement,’ we delve deeper into the emergence of this trend. After all, it’s not just about what you sell, but also about why you […]