Private label or national brand: consumers are increasingly looking at the big picture
The numbers According to industry association PLMA, 47% of supermarket turnover in the Netherlands in 2025 came from private labels, ranging from food to household products. This puts the Netherlands in the European top four. Private labels are also growing in the rest of Europe. In the 17 countries monitored by PLMA together with NielsenIQ, […]
Streak-free Fresh Glass & Surface Cleaner in one with fragrance experience
Long-lasting result Streaks, stains, and fingerprints? Make short work of visible dirt in a single motion. Streak-free Fresh Glass & Surface Cleaner restores a crystal-clear appearance to windows, mirrors, and other smooth surfaces. The powerful alcohol-based formula cleans quickly, dries rapidly, and leaves no streaks. Furthermore, thanks to the anti-static effect, surfaces remain clean for […]
Cleaner for induction and ceramic cooktops
Tough on grease, gentle on glass An induction cooktop is an investment. You don’t want to use a scouring pad on it. Our Induction Cleaner is specially developed for induction and glass ceramic cooktops and removes grease, dirt, and caked-on food residues without scratching or dulling the surface. This keeps the cooktop looking sleek for […]
Room and fabric odor remover
Don’t mask it, tackle it The active OdorBlok technology works in three steps. First, it neutralizes the source of the unpleasant odor, then the OdorBlok molecules break down the odor to the core, and finally, the perfume leaves behind a fresh, clean scent. So, it is not a fragrance that ‘covers up’ the stench, but […]
Laundry Softener concentrated fabric softener
It could be softer Regular laundry is clean, but it doesn’t always feel that way. Our concentrated fabric softener provides intensive care for clothing and textiles. The exclusive Velosoft-effect nourishes, protects, and restores textile fibers, making the laundry feel silky soft and smooth. Wash after wash. Small dosage, great results Thanks to the ultra-concentrated formula, […]
Long-lasting freshness guaranteed
Clean and soft Our laundry detergent with a powerful 3-in-1 formula combines cleaning, care, and a unique fragrance sensation. The special formula penetrates deep into the fibers, ensuring that stains and dirt are effectively removed. The integrated fabric softener cares for the fibers for noticeably soft and comfortable clothing. Premium fragrance experience The concentrated fragrance […]
Stains? Solved!
Better? How exactly? Not just claiming something works better, but actually being able to explain it. With our new stain remover, you as a retailer have a concrete selling point in your hands.Our formula combines multiple enzymes, each specialized in one type of stain. Blood, grass, or grease? The specific enzyme triggers a reaction that […]
The magic of a clean floor
Immediate streak-free results The gel formula guarantees a perfect result from the very first use. A small amount is sufficient for a clean and fresh floor. The formula dries streak-free. Rinsing is not required. That saves time! Targeted dosing = less waste Another advantage: while liquid cleaners can easily be over-poured, the gel formula allows […]
How up-to-date is your party aisle?
TikTok and Instagram have fundamentally rewritten expectations surrounding party supplies. Modern shoppers no longer buy individual, random party items; instead, they look for a fully coordinated look that is ‘social media-worthy’. One photo, one color palette, one vibe. The balloons match the tablecloth, the tablecloth matches the garlands, the garlands match the cake… Retailers who […]
The scented bag leaves you wanting more
Where traditional scented bags stand out due to their intrusive odor, modern variants excel in restraint: subtly present yet indispensable. And that is exactly what the modern consumer is looking for: freshness without the fuss. The market for scented waste bags is growing steadily worldwide. That smells like success. The explanation is simple: the bar […]
