Blog Series: Scent as a Statement – The Profitability of a Diverse Premium Range
With our wide range of fragrance solutions, you can be certain there is a suitable option for everyone. From a ‘simply clean’ scent to a distinct premium lifestyle experience – and everything in between. By choosing a diverse assortment, you transform the shelf from a purely functional area into a true inspiration zone. A place […]
On trend: Electric air fresheners
While traditional fragrance products often focus on temporarily masking unpleasant odors, consumers are increasingly opting for a consistent and recognizable scent experience. This equates to comfort, quality, and brand perception. This is exactly what our new generation of diffusers delivers. Interior wellness Nowadays, the wellness experience is found not only in the spa but also […]
Blog Series: Scent as a Statement – The ‘New Freshness’
Today, we are constantly exposed to all kinds of stimuli. That is why everything can be a bit more understated—this also applies to scents. No perfumes that hang around you like a cloud, but scents that behave like a second skin. Room sprays that no longer scream ‘hygiene’ but blend into the interior. It is […]
Premium car perfume
We have written about it often: Fragrances are trending[Mv1.1][IS1.2][Mv1.3]. This is also why we regularly introduce new products within the Home Fragrance category. And the fragrance trend is not limited to the home. With our premium car perfumes, you capitalize on the consumer’s desire to experience their preferred scent experience anytime and anywhere, including in […]
Redesign Dumil
The tension between beauty and necessity ‘Less is more’ has been the guiding principle in packaging design for years, but with the increase in the number of mandatory icons, warnings and codes, this is now a major challenge, according to Wouter. There is also the issue of international expansion. Wouter: “Growing together; across borders! This […]
Isn’t it a gem?
Long-lasting, pleasant fragrance experience The PEG-based Scent Booster Pearls (300 g) offer a consistent and controlled fragrance release, suitable for all washing temperatures. Thanks to their superior fragrance intensity, the laundry pearls offer an above-average long fragrance experience with a minimal dosage. The fragrance booster pearls are available as a Private Label and have also […]
Shoppers for shoppers!
Striking on the go We offer a suitable solution for every segment, from discounter and DIY store to supermarket, perfumery and luxury department store. We are happy to advise you on the right look and load-bearing capacity. The bags are available in various materials, such as recycled non-woven (R-PET and R-PP), FSC®-certified paper and cotton. […]
NEW: food covers
The trend With more attention to rest, efficiency and a healthy balance in a busy household, more and more people are opting for meal prepping. Meals are prepared at a quiet moment. Useful for those who don’t want to spend a long time in the kitchen after a busy day at work, but also as […]
Blog series: Scent as a statement – Opportunities for retailers
The first step is creating the right scent(s). Scent is subjective, but within the category, there are clear frontrunners that consistently perform well with the general public. The most successful scents are often those that evoke a sense of clean, fresh and luxury, or that are directly linked to relaxation and comfort. Think of fresh […]
A smile works wonders!
The number 1 brand for discounters Smile is the ideal solution for the price-conscious consumer. This makes the brand a valuable addition to the shelf in discount formulas. With Smile, consumers get value for their money. The range consists of everyday products that simply do what they are supposed to do. Simple, but extremely functional […]
