Blog Series: Fragrance as a Statement

Part 1: The fragrance trend explained The popularity of home fragrances, laundry perfumes, car air fresheners, and neutralizers continues unabated. In this first part of our blog series ‘Fragrance as a statement,’ we delve deeper into the emergence of this trend. After all, it’s not just about what you sell, but also about why you […]

Packit on the Road: Insights from the French Retail Floor

Tour de France with a Mission During this ‘Tour de France,’ Sanne and Ilja visited a wide range of physical stores, spoke with buyers, and explored the latest developments within European retail. This approach aligns with our broader strategy to stay close to the market and proactively respond to changing customer needs and consumer trends. […]

New Product Development

“That’s our ambition,” Ilja continues her story. “Not rocket science. Simply pursuing the best that’s achievable; because only the very best is good enough for our customers. Ilja mentions a relatable example of a garbage bag that tears or doesn’t quite fit. Pure frustration. We shouldn’t accept that. Or consider a laundry fragrance that smells […]