Trend tour in France
At Packit, we believe that strong retail solutions start with truly understanding the shop floor. We do this by visiting markets, combining data with practical observations and shopper insights, and by actually examining products. Categories we delved deep into During this trend tour, the focus was on: Laundry Tableware PET (animal) category Waste Bags Food […]
Redesign Dumil
The tension between beauty and necessity ‘Less is more’ has been the guiding principle in packaging design for years, but with the increase in the number of mandatory icons, warnings and codes, this is now a major challenge, according to Wouter. There is also the issue of international expansion. Wouter: “Growing together; across borders! This […]
Isn’t it a gem?
Long-lasting, pleasant fragrance experience The PEG-based Scent Booster Pearls (300 g) offer a consistent and controlled fragrance release, suitable for all washing temperatures. Thanks to their superior fragrance intensity, the laundry pearls offer an above-average long fragrance experience with a minimal dosage. The fragrance booster pearls are available as a Private Label and have also […]
Shoppers for shoppers!
Striking on the go We offer a suitable solution for every segment, from discounter and DIY store to supermarket, perfumery and luxury department store. We are happy to advise you on the right look and load-bearing capacity. The bags are available in various materials, such as recycled non-woven (R-PET and R-PP), FSC®-certified paper and cotton. […]
NEW: food covers
The trend With more attention to rest, efficiency and a healthy balance in a busy household, more and more people are opting for meal prepping. Meals are prepared at a quiet moment. Useful for those who don’t want to spend a long time in the kitchen after a busy day at work, but also as […]
Blog series: Scent as a statement – Opportunities for retailers
The first step is creating the right scent(s). Scent is subjective, but within the category, there are clear frontrunners that consistently perform well with the general public. The most successful scents are often those that evoke a sense of clean, fresh and luxury, or that are directly linked to relaxation and comfort. Think of fresh […]
A smile works wonders!
The number 1 brand for discounters Smile is the ideal solution for the price-conscious consumer. This makes the brand a valuable addition to the shelf in discount formulas. With Smile, consumers get value for their money. The range consists of everyday products that simply do what they are supposed to do. Simple, but extremely functional […]
Blog Series: Scent as a Statement – The Fragrance Trend Explained
Part 1: The fragrance trend explained The popularity of home fragrances, laundry perfumes, car air fresheners, and neutralizers continues unabated. In this first part of our blog series ‘Fragrance as a statement,’ we delve deeper into the emergence of this trend. After all, it’s not just about what you sell, but also about why you […]
Packit on the Road: Insights from the French Retail Floor
Tour de France with a Mission During this ‘Tour de France,’ Sanne and Ilja visited a wide range of physical stores, spoke with buyers, and explored the latest developments within European retail. This approach aligns with our broader strategy to stay close to the market and proactively respond to changing customer needs and consumer trends. […]
New Product Development
“That’s our ambition,” Ilja continues her story. “Not rocket science. Simply pursuing the best that’s achievable; because only the very best is good enough for our customers. Ilja mentions a relatable example of a garbage bag that tears or doesn’t quite fit. Pure frustration. We shouldn’t accept that. Or consider a laundry fragrance that smells […]
