“That’s our ambition,” Ilja continues her story. “Not rocket science. Simply pursuing the best that’s achievable; because only the very best is good enough for our customers.
Ilja mentions a relatable example of a garbage bag that tears or doesn’t quite fit. Pure frustration. We shouldn’t accept that. Or consider a laundry fragrance that smells wonderful in the store but leaves no scent on your laundry when used at home. Another such disappointment. I’m also a consumer and want quality products at a fair price. That’s what we aim for! Product development isn’t a separate department; it’s woven throughout our entire company. We all enthusiastically contribute to it. Also simply because it’s so enjoyable. So when we spot something interesting, it definitely comes along – wherever we are in the world.
“Every satisfied consumer is one who returns because the product delivers on its promise!” That’s our aim. It’s not rocket science. Simply striving for the very best that’s achievable; because only the best is good enough for our customers. That’s the foundation of our success.
– Ilja Snoek
#hetkanwel
Let me tell you about another gem: the development of a garbage bag with an elastic fixing band. Not our own invention, but definitely a great success! We still often see customers taking home the wrong waste bag only to discover it doesn’t fit. With this new waste bag, you always have 5 cm of flexibility. Whether you have a round or rectangular waste bin – thanks to the elastic fixing band, it always fits. That’s why we set up a special production line together with the supplier. The result: a happy consumer, because this bag is guaranteed to fit. And the best part: it can even be delivered with print or a fresh fragrance!
Good can always be better
Increased customer retention
