Laundry Perfume

Luxury fragrance experience for retailers

Ilja Snoek
Ilja Snoek
Commercial Manager

Table of Contents

  • Daili
  • Products

We introduce a luxury fragrance experience to the laundry category

The demand for luxury and experience in the laundry category is growing exponentially. Consumers want more than just clean laundry: they are looking for long-lasting freshness, distinctive scents, and a touch of luxury in their daily routine. Packit responds to this with a wide range of laundry fragrances that we develop and produce for leading European retailers.
We offer tailor-made private label solutions and strengthen the market with our own brand Daili, exclusively available at Action. This demonstrates our ability to serve both retailers and consumers with products that are affordable, innovative, and distinctive.

Private Label Solutions for Retailers

More and more retailers recognize the added value of laundry fragrance in their product range. Packit develops and produces high-quality private label laundry fragrances fully tailored to the retailer’s wishes and consumer needs. We offer customization in terms of fragrance profiles, perfume concentration, and packaging, ensuring that each product seamlessly aligns with the retailer’s own brand. At the same time, we guarantee quality and safety: our formulas are tested for fabric-friendliness and durability, so consumers are assured of a product that optimally cares for their laundry. With our private label solutions, retailers can differentiate their assortment with a premium product that truly stands out on the shelf.

  • Premium fragrance experience: intense and long-lasting, optimal perfume concentration.
  • Versatile: suitable for white, colored, and dark textiles.
  • Consumer value: affordable luxury that contributes to repeat purchases and customer satisfaction.
laundry fragrance

Daili - Luxury Laundry Fragrance for Action

In addition to private label products, we have developed our own brand Daili, exclusively for Action. Daili offers consumers a premium fragrance experience in an accessible, affordable product. The powerful perfume concentration ensures an intense and long-lasting fragrance that transforms the laundry cycle into a luxurious experience. Daili is suitable for all types of textiles, from white to colored and dark, combining a premium fragrance experience with care for clothing and linens. This makes Daili a strong brand that keeps consumers coming back.

Bodhi Action Sniff

Why Packit Laundry Fragrance is Unique

Packit Laundry Fragrance distinguishes itself through a perfect combination of intense, long-lasting scent and fabric-friendly formulas. Clothes stay fresh longer, colors remain vibrant, and fabrics feel soft. Furthermore, Packit offers flexibility: we develop both private label solutions and our own brands like Daili. Additionally, we actively collaborate on new brand concepts, enabling retailers to expand their product range with products that truly make an impact on the shelf and with consumers.

Building Success Together

Packit is more than a manufacturer; we are a one-stop shop and strategic partner for retailers looking to grow in the household category. Thanks to our expertise in fragrance development, production, and brand strategy, we can deliver complete solutions that translate consumer demand into commercial added value. Whether it’s private label, a strong own brand, or new brand concepts, Packit offers products and services that make an impact on the shelf and with consumers.

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