Part 1: The fragrance trend explained
The popularity of home fragrances, laundry perfumes, car air fresheners, and neutralizers continues unabated. In this first part of our blog series ‘Fragrance as a statement,’ we delve deeper into the emergence of this trend.
After all, it’s not just about what you sell, but also about why you sell it. Knowledge of the origin of a trend provides insight into deeper customer needs. By responding to this, you demonstrate your added value as a retailer.
The numbers
The analysis report by Straits Research on the market size and outlook for home fragrances mentions a compound annual growth rate (CAGR) of 7.9% during the period 2025-2033. The category is growing with significant potential. There is increasing purchasing willingness: consumers are increasingly willing to spend money on these products.
Why? The consumer need
Fragrance as interior statement: atmosphere creator
Fragrance is used as an invisible dimension in the interior. Fragrance determines the feeling in the space and is also an extension of someone’s style. Fragrance is an important atmosphere creator and the packaging serves as decoration, providing an aesthetic addition to the interior.
Fragrance as wellness statement: self-care
Fragrance as 'Personal brand': identity
Fragrance as hygiene statement: (pure) clean
Promising category
Can't wait for the next edition?
Discover our possibilities in a personal conversation. Packit brings various fragrance lines to market, available both as Private Label and through one of our own brands. Contact Ilja Snoek at i.snoek@packit.eu for more information.