Own fragrance line as 'signature'
The question then is: how do you remain original and distinctive when the bestsellers are available everywhere? At Packit, we develop exclusive own fragrance lines under Private Label together with our customers.
Scents that are derived from the bestsellers, but just a little more complex or enriched with a unique twist. White musk enriched with tonka beans, for example… Familiar, recognizable and yet surprisingly different. Position the own line as a ‘signature’ and choose names that resonate and tell a story that fits your brand identity.
Shelf presentation: the fragrance category as a destination
No longer profile fragrances as a practical detail, but as a must-have, for which customers come to your store specifically. This requires a maximum fragrance experience in the store and optimal shelf presentation.
For example, create ‘fragrance corners’ where customers can quietly experience fragrances. The fragrance experience trend manifests itself from body and clothing to home, workplace and car. This offers opportunities to develop a complete fragrance collection and present sets: laundry perfume, home fragrance and car perfume on one display, for example. Also nice as a gift set. Play into the gift aspect by offering luxury packaging and gift sets. If necessary, opt for seasonal fragrances and limited editions.
Mini’s for on the go
Respond to the consumer’s desire to be able to maintain and enhance the desired fragrance experience anytime, anywhere. Offer mini’s and travel sizes. Not only handy for on the road, but also lowering the threshold. Due to their compact size and lower price, mini’s are perfect impulse purchases and ideal additions to the checkout or at the shelf of the main products.
Curious about the opportunities of fragrances for your specific retail formula? Contact Ilja Snoek via i.snoek@packit.eu for more information.