Tour de France with a Mission
During this ‘Tour de France,’ Sanne and Ilja visited a wide range of physical stores, spoke with buyers, and explored the latest developments within European retail. This approach aligns with our broader strategy to stay close to the market and proactively respond to changing customer needs and consumer trends.
Key Insights from the Field
- Centralization of Procurement
A clear trend is the increasing centralization of procurement at a European level. This demands precise timing, a strong proposition, and an active presence in international tender processes. - Sustainability as a Strict Requirement
Retailers are increasingly setting higher demands for sustainability. From stricter regulations concerning plastic use to specific certifications: sustainability is no longer a differentiating factor, but a basic prerequisite.
- Shelf Dynamics
The assortment is constantly evolving. While some products disappear, opportunities for innovative solutions emerge simultaneously. Consider scented products, smart packaging, and new applications that respond to changing consumer behavior.
“The retail floor is the place where you feel what’s happening. Those insights are invaluable.”
– Sanne Blokland –
From Insight to Action
The value of this tour lies not only in the conversations but especially in the insights that help us steer strategically. By literally being on the retail floor, we strengthen our market knowledge and continue to build sustainable relationships with our partners.
Thanks to Sanne and Ilja for their keen observations and dedication. Their commitment underscores what Packit stands for: entrepreneurship, market orientation, and the drive for continuous improvement.
Next-level retailing starts with listening, learning, and moving.
Collaborating in France?
Are you curious about the opportunities in the French retail market or would you like to discuss collaboration?