From 1975 to The Next Level

Repositioning marks next phase

Leen Paardekooper

CEO

Ongecategoriseerd

Are you ready for 'The Next Level'?

This year marks our 50th anniversary, and we are ready for the next chapter. Over the past months, we have worked on a strategic repositioning. The new positioning includes a refined brand promise and core values, along with a renewed visual identity. “This is a logical step that reflects Packit’s growth ambitions and vision for the future,” says CEO Leen Paardekooper.

Recent years have been characterized by autonomous growth. We are extremely efficiently organized, and this is where our strength lies. Doing it the Packit way: with courage, enthusiasm, and common sense, we chart our course forward. This is not only how we have grown, but our customers as well. Therefore, our repositioning changes nothing about who we are, what we do, and why. We’re just making it more visible from now on. The values of our family business serve as a strategic compass for an even stronger connection with our customers, employees, and stakeholders.

“Down-to-earth and driven, realistic, with an eye for people and graced by everyday simplicity. Just being your exceptional self, always spot on and thereby inspiring others. That’s Packit!”

Doing it the Packit way

We remain a strategic partner for European retailers and wholesalers across various household categories, including garbage bags, kitchen films, food bags, carrier bags, hygiene products, laundry fragrances, and more. We help our customers advance with a profitable assortment, operational efficiency, and satisfied consumers. Not just delivering, but proactively thinking and doing. That’s the ‘Packit way’.

Top of mind in Europe

Our products are currently available in more than 20 different European countries, and we have four sales locations and two production facilities. Leen explains: “We strive for a top-of-mind position in Europe. We use the efficiency and economies of scale of our European network to serve individual customers even better and faster.”

New website

A new positioning naturally requires new communication tools. Last month, we launched our new website. The website serves as a powerful central communication hub, where you can not only learn more about our company and our products and services but also find valuable, inspiring content. The website is available in multiple languages (this will be further expanded in the coming period), contributing to our international visibility.

New building

The Next Level is also marked by our upcoming relocation to a new building at the end of 2026. From then on, we will continue our operations from the logistics hotspot SHIPP21 in Puttershoek, where our partner Van der Mark Transport is developing a new distribution center. With a 20,000 m² warehouse and our office together with Van der Mark under one roof, we can further strengthen our collaboration and work even more efficiently. The new building is being constructed according to current sustainability standards, ensuring we are future-ready in this aspect as well.

Leen Paardekooper

CEO

Table of Contents

Are you ready for 'The Next Level'?

Doing it the Packit way

Top of mind in Europe

New website

New building

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