Categories we delved deep into
During this trend tour, the focus was on:
- Laundry
- Tableware
- PET (animal) category
- Waste Bags
- Food bags
- Foils including baking paper, aluminum foil and household foil
In these categories, we have seen differences in segmentation, sustainability, packaging, price positioning and shelf communication between various French retail formulas.
This approach forms an important part of our Packit Retail Solutions: we translate market insights, product analyses and shopper behavior into concrete and future-proof category recommendations.
- Sanne Blokland -
Why this is valuable for European retailers
Thanks to this trend tour, we can help our customers with:
- sharper category visions;
- distinctive private label development;
- appropriate assortment composition per formula;
- and concrete innovation opportunities based on real market data.
Looking at opportunities in your categories together?
We are happy to share our findings with your teams. Whether it concerns innovation opportunities, private‑label development, or shelf optimization: we would like to come by to present our insights and think along about how your category can become stronger, more relevant and future‑proof.
Please feel free to contact us to schedule an appointment.