Doing it the Packit way

by Cindy Musters

Cindy Musters
Cindy Musters
Artwork Coordinator

Table of Contents

  • Employee Spotlight

A daily balance between law and design

Cindy works as an Artwork Coordinator at the intersection of two worlds that do not naturally meet: legislation and design. One seeks certainty, the other space. Cindy knows where that space lies because she knows the rules inside out. She quotes Picasso: “Learn the rules like a pro, so you can break them like an artist.”
It is not that Cindy breaks the rules. On the contrary. It is precisely because she truly understands the rules that room for creativity emerges. She sees it go wrong every week: companies reacting so nervously to new legislation that they ‘plaster’ everything onto the packaging. But packaging that is merely compliant does not sell. It is precisely the combination—certainty and shelf appeal—that Packit’s customers expect. After all, appearance matters.

“Packaging that is merely compliant does not sell.”

- Cindy Musters -

Packit - KFV Packit 14 04 2025 Sfeerbeelden LR 4809

Compliant and eye-catching

“The law prescribes what must be stated, but it is not always clear how. That is the gray area that many people prefer to avoid, but it is exactly what gives me energy. That is where the opportunities lie. If you delve into this and dare to push the boundaries, you discover, for example, that you can still be compliant with less text. This leaves more room for artwork that stands out and sells. Legislation and design are not necessarily friends. Being able to unite them anyway, without the packaging looking like a wall of text, feels like a victory.”

All disciplines united

Cindy dives into the PPWR, reads SDS sheets, and knows the exceptions for each country. Soon, she and several colleagues will attend CLP training, focused on the correct classification, packaging, and labeling of hazardous substances. Cindy says: “Packit invests heavily in keeping its employees’ knowledge up to date. This is necessary, because in the world of packaging, you never stop learning.”

“I am not a quality officer, but the more you know, the better you understand where the opportunities lie and how to anticipate changing legislation. Everything comes together on the packaging: procurement, marketing, design, and legislation.” And that is exactly where Cindy stands, as the link that brings everything together on a single label.

So, what does that label look like? Cindy laughs. This question is, of course, impossible to answer. She explains: “One country requires the country of origin on the label, another does not. With a mild chemical classification, warning pictograms are not required, but the phrases are. And the font size depends on both the content and the product type.” These are just a few examples. Cindy could talk about it for hours. It illustrates the daily complexity in which Packit operates.

According to Cindy, it is precisely this complexity that makes Packit so enjoyable. “I see the packaging process as a construction project. The packaging is the house where everything comes together. Colleagues, customers, suppliers: everyone helps build it. The requirements are serious, as are the deadlines, but there is always room for humor. Hard work and laughter go hand in hand. That is Packit.”

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